Free Ebook Consumer Behaviour in Tourism By John Swarbrooke, Susan Horner
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Consumer Behaviour in Tourism By John Swarbrooke, Susan Horner
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- Sales Rank: #2483099 in Books
- Brand: Brand: Routledge
- Published on: 2006-12-07
- Released on: 2006-10-27
- Original language: English
- Number of items: 1
- Dimensions: 9.68" h x .99" w x 7.44" l, 1.87 pounds
- Binding: Hardcover
- 444 pages
- Used Book in Good Condition
Review
"If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!"
Customer review on Amazon.com
About the Author
Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.
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